Part IV product concept

Section 23, said Austrian Product Quality View

Said Austrian Product Quality: "1% defect" is "100 percent negative"

Said Austrian products appear even 1% of the issues in scientific research and production processes, to get that 1% defective goods consumers, is 100% of the damage, it is possible to 100% of the market reputation of negation said Austrian brand. Therefore, to ensure product quality, said Austrian "rather lose ten thousand, yet in case", would rather put ten thousand times of economic costs, and never allow a shred of product quality risks flowing into the market. To effectively implement this concept of product quality, said Austrian research and production requirements must standing five heart: filial piety, love, solid, benevolence and perseverance.

Attachment: Jane Austrian "rather lose ten thousand, yet in case" story.

Procurement of raw materials: Enterprise standard is more stringent than the national standard, and the standard method

Jane Austrian procurement of raw materials enterprise standards stricter than national standards and legal standards, which are often difficult to bad raw material buyer.

Once a qualified manufacturers from a purchase of a number of raw materials, according to Jane Austrian back "enterprise standard" a test, undesirable. The company re-purchase requirements must be destroyed, although the market is anxious to get the goods, but the leadership is still not allowed to use these materials to produce, until the new procurement to meet the enterprise subject material, the results missed the best market sales opportunity; there said Austrian a component material benefits Kang capsules on the market by the major pharmaceutical companies generally purchase price, do not buy in line with Jane Austrian standards, and finally taken to the buyer of raw materials in line with the underlying rate higher than the market 60 %, a sector inquiry can check the price, and that price is unreasonable, and ultimately identify the reasons for procurement staff was also a "fair" ......

It said Austrian raw material supply department, to be Jane Austrian suppliers of raw materials, not only have health permits all other business license, the material must also be for the permit program. Once, Jane Austrian want to buy a number of Scutellaria bile cough tablets certain raw materials, the other bid, the quality of goods is also good, but after Jane Austrian review found that the material is not listed in the permit of its business projects, so the other party to the relevant obstinately plus administration approved a management qualification, said Austrian before agreeing to sign the bill ......

Section twenty-fourth Jane Austrian product concept

Jane Austria Product concept: health and longevity and happiness

Well known, there is no "health and longevity", no "happiness." As a healthy business, said Austrian production of all goods and most fundamental purpose is to bring human health and prolong life. However, health is not only the absence of disease on the body, but also the heart and spiritual joy, therefore, said Austrian products also carries life to bring "happiness and joy" of the mission. How to achieve this mission? Said Austrian employees do customer intimate small cotton-padded jacket, as though, like filial sons and daughters, and even sons and daughters do because of work too busy and did not try to filial piety; and aged customers learn together and dissemination of health concepts, let them in health and longevity in the future , but also happy, happy.

Section twenty-fifth, said Austrian product demand

Jane Austrian product demands: to effect phase reported to Sang reported to laugh phase reported!

Said Austrian in Chinese traditional virtues of "filial piety" as the starting point, the full import of "high-tech + high emotion" product image, humanized brand concept.

Filial piety is the starting point Jane Austrian cause, we filial piety to develop products;

Efficiency is Jane Austrian career goal, we must give consumers the exact efficacy of products;

Laughing is the end result of the work carried out, said Austrian pursue, said Austrian to do the first two "xiao", consumers will return to smile, give support and development, said Austrian unlimited power.

Koya laugh, efficiency is also laugh, laugh laugh more, "Three Smiles" and "your health, I am proud, Jane Austrian!" Complement each other, strengthen corporate image, leaving the emotional aftertaste.