The third part of the business philosophySection XV, said Austrian business ideas Jane Austrian business philosophy: to safeguard consumer interests, market center, to serve as the core, consumer-oriented, product-based Jane Austrian respected "the consumer is not God loved ones," the interests of the family must be maintained, not only to safeguard its interests in the Austrian Jane, when the interests of their loved ones suffered from violations of other aspects, said Austrian should try to stand up. Said Austrian consumers considered the interests of business stakeholders, said Austrian people will always stand on the position of the consumer, consumer values, the highest values of Jane Austrian people; in the interests of consumers as Jane Austrian people the ultimate benefit; consumer health, longevity, happiness and joy Jane Austrian greatest aspiration. At the same time, consumer demand in the market is the development direction of the enterprise. Jane Austrian development strategy and the development of all the big ideas are derived from the market, said Austrian and implementation of all development strategies and implementation of big ideas but also rely on the market. Jane Austrian people will never say, "How should the market", just say "what the market is" market-centered, consumer-oriented, follow the market, respect for nature. And as the main consumer markets, it is always the focus of the work of Jane Austria, Jane Austrian work to consumers again serve as the core. In the process of running all the work around the consumer, it offers the exact efficacy of health products is always based on what consumers want products and services that exceed their expectations to provide products and services through our efforts. It is engaged in all the activities, said Austrian unchanging criteria. Section XVI said Austrian business mode Jane Austrian business mode: high speed across the start efficient management 1, high start: Is the R & D projects and production technology, outset, standing on the shoulders of giants, the use of the latest contemporary technological achievements, boarded the commanding heights of industry. In the 1990s, said Austrian founder Chen Yusong career ahead and use keen eyes locked "nucleic acid product development and promotion of" this can bring about health and longevity forefront of life science project, and with a shorter time with Jane Austrian enterprises research and development who together developed China's first generation of nucleic acid series health care products, the effectiveness of its scientific and technological content and the role of the world's advanced level, is listed as the State torch program focused on high-tech projects. "There is scientific selection, forecasting, will certainly have a successful outcome," breakthrough technology opens up Jane Austrian gateway to success, they start to stand on the shoulders of giants, the use of modern biotechnology latest technological achievements, high start He boarded the commanding heights of China nucleic acid industry. Currently, said Austrian products cover five core technologies of biological engineering technology that is fermentation engineering, enzyme engineering, cell engineering, genetic engineering, protein engineering; biotechnology industry involved in bio-pharmaceuticals, bio-manufacturing, bio-products, bio-environmental protection fields. 2, high-speed crossing: Said Austrian development process, and always adhere to the "opportunity forecast as an opportunity to implement speed trick; signs ancestors with knowledge, people fast and Shi measures", staging a high speed across the classic chapter. 1996 venture, grabbed Jane Austrian nucleic acid applied to human health and the lead project in 1998 to market, creating a market-leading opportunities, not only led the entire Chinese nucleic acid industry, but also lay out their own leadership position in the industry ; in 2000, said Austrian timely acquisitions and the formation of Fujian Putian nucleic acid raw material base, and achieved market dominance nucleic acid; in 2002, said Austrian firm stationed in Dalian high-tech pilot zone double-D port, to seize the opportunities of sustainable development; 2004 years, said Austrian generous contractor CCTV Spring Festival Gala, in a timely manner to enhance the brand image; the implementation of the DNA double helix development strategy to enter the health industry, the establishment of the Group, in cooperation with Nobel Prize scientists to enhance scientific research, international contractors DNA section, participate in the Olympic Games, China carried out filial respect Engineering, to seize the opportunity to develop bio-economy 5 'nucleotide, stationed in Shanghai World Expo 2010 in the management of the decisive implementation of "new targets, new system, new system machine, the new model," the four new strategic ...... 3, efficient management: It is in accordance with international standards and excellence in business management standards of corporate conduct a comprehensive management. Said Austrian development has benefited from efficient management. In order to ensure efficient management of enterprise quality, with international standards, Austria, said the company started to determine the "efficient management" business philosophy, and conducted a series of infrastructure, invest in both hardware and software, not only has China's largest nucleic acid industrial base, its management also passed the GMP, ISO9001, HACCP, ISO14001 and other domestic and international certification of employees on a regular basis of norms and professional training and unremittingly in management. Section XVII DNA double helix, said Austrian Development Strategy DNA double helix, said Austrian development strategy: Jane Austrian brand as the center, business products and business culture intersect parallel, spiral DNA double helix, said Austrian Development Strategy is the first enterprise to simulate the development of products - the structure and function of nucleic acid molecules of DNA, the enterprise full of vitality likened to a living body, having a double helix, a spiral is business products, spiral is a business culture, the two cross parallel spiral. Early start in the business is run and cultural products, the product is the material basis for enterprise development, is a carrier of the gene enterprise, the latter is engaged in the business culture, said Austrian culture now dominates, said Austrian brands were consciously accept the public. Culture is the most can not be copied, becoming Jane Austrian enterprises continue to enhance the development of the kernel source. DNA double helix development strategy also expressed in the Austrian Jane unceasing development, said Austrian brand while carrying the genetic information of the enterprise gene, with regulation, expression, replication and genetic function. Here particular emphasis copy and regulatory functions. Copy function: that Jane Austrian subsidiaries must unswervingly implementing decisions and arrangements Jane Austrian headquarters on important matters concerning the overall situation must be highly consistent; Regulatory functions: that in the implementation of the strategy, because from time to time because you want to be flexible, not rigid thinking, the system can not be cured, the headquarters should timely adjust the focus and pace of work on the basis of the collective wisdom of the democratic decision-making. Implementation of strategies span the double helix, high starting point, if not steady, at every step, there may be another two spiral tie him down, drag, so the above functions must be fully realized. NOTE: Jane Austrian strategic initiatives have six points, must adhere to - In good faith for the gene, Innovation and technology-driven, In international management as a means, Modern talent as a fundamental, Innovative marketing model as the basis, Market network as the carrier. Section 18 of the said Austrian Development Path Said Austrian Development Path: new goals, new system, new mechanisms and new models Jane former Austrian marketing for 15 years, the implementation of the dealer system, emphasizing join and interests, ignoring organizational control. As a result, on the one hand in the interest directed at the market share and brand influence improve, on the other hand due to the weakening of control over the management rules and order to comply solely on the basis of mutual agreement, with the final differentiation of interest, break the rules, breach of trust cases continue to occur. In order to avoid market out of control in 2010, Austria, said the chairman of the board make a determined effort, preferring to split out a large number of teams, missing out some of the market, lost some of their strength, but also make management problems resolved. He said Austrian career at one stage pointed out a new path of development - Jane Austrian plan to 2016 is: (A) a new target: 1, to achieve industrial upgrading: - By the health care industry full access to health industry; - Do Chinese health industry leader; - To maintain and consolidate the position in the first, the world's second Chinese nucleic acid industry. 2, product upgrades: - Bigger, stronger nucleic whole product chain; - A combination of nucleic acid-core products to meet the complex needs of the population complex product chain; - A combination of a seat core product nucleic acid is eating, drinking, sleeping, living, three-dimensional pyramid science of health care products. 3, product upgrades theory: The creation and promotion of nucleic acid nutrition regulation factor, nucleic acid source of nutrients, nucleic acids, nutritional and metabolic nutritional therapy for large core content of the theory. 4, upgrade the brand: The Jane Austrian health industry branding as the first brand, for the Chinese famous brand, for HTB, still drinking water treatment system by the Chinese well-known trademarks and brand names. 5, upgrade to achieve sales, total sales in 2016 tripled. (B) a new system: the definition of ownership of assets, clear responsibilities, rights and interests, the gradual recovery in market-based affiliate management, dealer management market, supplemented by the market management system, complete 1-3 listed companies, reflecting the public capital sex. (Iii) a new model: the formation of business rules, scientific management, to form a middle-aged population-based compound to the elderly needs-based composite products, and services to upgrade the three-dimensional marketing model based on composite sales model. (Iv) a new mechanism: the whole family, said Austrian space for development and the interests of the ruler to protect the annual salary - recognized capacity to motivate dividends - recognized performance, create safety both old and new push, both downsizing and efficiency, both feelings and seek talent, both current and taking into account long-term thinking, realize their talent. "Four new" In the future planning now to innovation model as a guide, for target upgrades, system optimization, and improve model innovation mechanism. Achieve "four new", said Austrian in advance will be able to get rid of the burden of resolving the remaining issues in the development of the resource wealth for many years formed their own advantages, the integration of a strong, integrated into the health care industry qualification line, and produce "Pavlodar Love conditioned reflex theory "effect: the integration of market resources that can not survive in the business, products, people and consumers in the health care industry, focusing effect produced capital, access to capital market operation qualification, access to low-cost and rapid development opportunities and capital, as soon as possible stronger and bigger goals. Section XIX Jane Austrian brand elements Jane Austrian brand elements: high-grade corporate, high-quality products, high-grade personality Trinity Austrian brands include Jane Jane Austrian brand, product brands and brand personality, said Austrian, three are indispensable. Jane Austrian brand's core business is the pursuit of high-grade, said Austrian brand reflects public image. Ways: continue to practice love culture, take the initiative to assume responsibility for creating a harmonious social atmosphere and service. Jane Austrian brand's core product is the pursuit of high-quality, reflects the image of science and technology, said Austrian brand. Implementation: the theoretical basis of modern life sciences, bio-technology for the production of modern means to target for the development of modern health products, achieve product safety, said Austrian undoubtedly reliable, real efficacy to meet the health needs of modern people . Jane Austrian brand's core personality is the pursuit of high-grade, said Austrian brand reflects the image of the service. Implementation: "integrity, charity, Jide, filial piety," said Austrian character as a man of self-development, self-restraint of the Code of Conduct, as the outside world, said Austrian people discriminating standards and scales. Jane Austrian high-grade personality manifested in human accomplishment and Jane Austrian state (see page 24). Section twenty Jane Austrian brand image Six said Austrian efforts to build brand image: science and technology, public service, integrity, innovation, pragmatism Jane Jane Austrian Olympic brand is the intangible assets of people, is one of the largest Austrian Jane wealth, Austria, said the cause of the success of an important symbol, is the fundamental guarantee to Austria, said the cause of sustainable development. Jane Austrian brand building, promotion of development, said Austrian decisive genetic, regulation, expression, replication role in Austria, said the development of the core strategy is to enhance the brand Jane Austria, Jane Austrian business focal point for all the work, all around the set six said Austrian brand image and expand. 1 TECHNOLOGY: Jane Austrian National Torch Plan Key High-tech enterprises, has been focused on the name of its high-tech image, to undertake cooperation with Nobel Prize scientists from the International Festival and other high-tech biological DNA Science Forum, Jane Austrian brand the image of science and technology has been firmly established. 2. Public: Public promotion is Jane Austrian brand development strategy. Jane Austrian corporate positioning as a social function of hematopoietic cells, is not a simple tool for profit, but also bear certain social responsibilities. Since its establishment the donation total value reached 326 million, China's most love-funded enterprises and other honors, witnessed Jane Austrian brand of public behavior. 3, services: Language health care industry, said Austrian never quick success, develop the market in the process, said Austrian three-dimensional marketing services emphasize service-oriented. Jane Austrian service is the holy grail, said Austrian family services are incorporated into the corporate brand of blood, become the source of power, said Austrian development by the industry to emulate. 4, integrity: the integrity of Austrian Jane as the conduct of our business to do as a man, not only do we need to do really true, genuine products, services, meticulous, long established in China Consumers Association "Consumer Xianxingpeifu margin "Jane is Austrian products and services of confidence and determination, but the witness said Austrian brand integrity. 5, pragmatic: in the health products industry, said Austrian is known as pragmatic marketing representatives that we are the real consumers when their loved ones, do not cheat do not perfunctory, persistent improve product research and development, improve marketing, improve enterprise management, enterprise truly do make a solid long-term, through the extraordinary road for 15 years. 6. Innovation: the industry, said Austrian has been imitated, never surpassed, innovation is the key. From the first time into the nucleic acid industry, 15 years of tortuous course, it is "innovation" Let Jane Austrian gone through suffering, ushered in the spring. "Innovation and live," said Austrian brand is from beginning to end eternal pursuit. In creating brand Jane Austria, six more than the pursuit of the image of the process, because really do, really do, said Austrian brand awareness, reputation, loyalty spread more widely! Section XXI Jane Austrian enterprises demands Jane Austrian enterprises demands: To your health, I am proud, Jane Austria! Health of the elderly, the children are proud, because the choice of a; the elderly health care, and the old man proud, because he also chose the right; everyone healthy, we are proud, because we have chosen the right; and everybody healthy, and Jane Austria people are more proud because it shows Jane Otis products are high efficacy, Jane Austrian service has been the effect. "To your health, I am proud," said Austrian brand let sentimental value may be raised. Section twenty-fifth, said Austrian concept of competition Said Austrian concept of competition: competition first teacher, followed by a friend, and finally competitors Peer has a shared belief in the competition all have their own strengths, "there is reasonable", said Austrian people to learn people skills. Although Jane Austrian enterprises and products have many advantages in the same industry, but others are still evolving, indicating that someone else must have a lot of good places, so-called: three lines must be my teacher, said Austrian people to worship competitors for the division; Spring is not thriving, flourishing spring is come. Only more people into the industry, the whole society in order to form great atmosphere industry. At the same time, we are all in for the industrial development efforts, said Austrian people have a mind to inclusive and win-win development, so a competitor or a friend; Competition ever, is cruel, fight the market, we must always pay attention to the opponent's dynamic, maintaining a high degree of alertness and sensitivity to make themselves invincible. Of course, competition is not a malicious attack opponents, not every effort to find the faults of others, said Austrian efforts to shape their own strengths, work hard in the service and quality, promote fair and legitimate competition rules, promote orderly competition in China's health industry. Natural selection, survival of the fittest, human society is in competition continuously optimized so welcomed Jane Austrian opponents exist, because they remind Jane Austrian bigger and stronger at the same time, we must continue to do meticulous precision and excellent.
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